Data Collection

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Collecting Quantitative and Qualitative data

Quantitative

  • Ashbrook is highly experienced in the key data collection methods, including:
    • Structured face-to-face interviews
    • Structured telephone interviews
    • Self-completion exercises
    • Online surveys
  • We have been applied these successfully in public and business environments and have incorporated applications ranging from product and service design through to evaluation.

Qualitative

  • Ashbrook uses focus groups and in-depth interviews extensively, both on a face-to-face basis and through telephone and video conferencing. 
  • Again, these techniques have been used in both the public and business environments and have been applied in their own right or to complement quantitative studies.
Testimonials

Don't take our word for it

“Ashbrook Research and Consultancy Limited provided a first class consultancy service for us on a refreshed Perception Study.  Communication was excellent – before, during and after the project.  All activity was logged systematically and reports created were professional and on time.  Throughout the process Ashbrook staff were professional, helpful and friendly and I would look forward to working with the company again.”

Billy Scott

Key Sector Manager: Engineering

Skills Development Scotland

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